Case Study: Bandai Namco Mobile achieves 30% install lift with Smadex CTV

Bandai Namco Mobile boosts app installs by 30% with Smadex

The customer, Bandai Namco Mobile, partnered with the vendor Smadex to enhance user acquisition and engagement for its flagship mobile game. The challenge was to find an effective marketing channel to reach and engage its target audience to drive high-value app installs.

Smadex implemented a full-funnel CTV strategy and incrementality testing for Bandai Namco Mobile. This solution resulted in a significant 30% lift in valuable installs and an increase in average daily sessions per user. The success of the campaign with Smadex solidified CTV as a key marketing channel for the customer.

Bandai Namco Mobile