Case Study: Zimad achieves nearly 2,000% month-over-month revenue growth with Smaato's SPX

Zimad uses Smaato's powerful app monetization tool with full pricing controls, a free ad server and, a built-in optimization setup

Zimad is an owned-and-operated mobile game publisher best known for titles like Magic Jigsaw Puzzles. Generating global app traffic (core markets: US, UK, Canada), Zimad needed to maximize ad monetization—improving fill rates and eCPMs across iOS and Android while ensuring buyers received key targeting data such as location and device ID.

By partnering with Smaato and using the customizable SPX publisher platform and SDK—complete with pricing controls, an ad server, built-in optimization, and dedicated account managers—Zimad fine-tuned its setup for buyers. Smaato more than doubled Zimad’s traffic, boosted fill rates and eCPMs, produced a near 2000% month‑over‑month revenue increase and a single‑day peak of over $11K, delivering sustained higher eCPMs and a long-term partnership.

Zimad

Svetlana Osipova

Ad Ops Manager, XIMAD