Case Study: Whisper achieves 880% revenue growth and 57% eCPM lift with Smaato on Google Exchange Bidding

Whisper Sees Tremendous Success With Smaato on Google Exchange Bidding

Whisper is an anonymous social platform where millions of users share candid thoughts and interact without traditional identities. Looking to better monetize this unique, keyword-targeted inventory, Whisper wanted to maximize revenue from its existing DoubleClick for Publishers setup and be an early partner in Google’s Exchange Bidding program.

Whisper partnered with Smaato, the first mobile-only Google EB partner, to open its in-app inventory to global demand while maintaining ad quality and user safety. With dedicated account management and programmatic access to worldwide advertisers, Whisper saw rapid gains—within five months revenue rose by 880% and eCPM increased by 57%.

Whisper

Julian Salinas

Manager, Ad Operations