Case Study: Whisper achieves 880% revenue growth with Smaato

Whisper boosts revenue 880% with Smaato

Whisper, a social networking app, aimed to maximize its advertising revenue by being an early partner in Google's Exchange Bidding (EB) program. They partnered with the mobile advertising vendor Smaato to leverage this new technology and tap into global demand while maintaining their high standards for user experience and ad quality.

Smaato implemented a strategy using Google Exchange Bidding, providing its global demand and high-quality ad inventory to Whisper's in-app supply. As a result, Whisper saw a tremendous revenue increase of 880% and a 57% lift in eCPM within just five months, with Smaato noted as their top-performing partner on the platform.

Whisper