Case Study: Veraxen achieves 55% revenue growth and higher eCPMs with Smaato's SMX real-time bidding platform

Veraxen - Customer Case Study

Veraxen, the maker of the mobile app Jigsaw Collection HD, needed a stronger international monetization and mediation partner to boost ad revenue and eCPMs across its iPad and iPhone inventory.

In 2013 Veraxen partnered with Smaato and opened its inventory to the SMX real-time bidding exchange, implementing a tiered monetization setup and device-ID enrichment alongside dedicated account management. The result was a 55% increase in total revenue, average monthly eCPMs rising to as high as $2.24 in Q1 2014—driven largely by Tier 1 markets (USA, UK, Australia, Canada) and rich media demand (top ad size 728×90).

Veraxen

Andrei Kavalkou

Operation Manager