Smaato
14 Case Studies
Case Study: SmartNews achieves 141% QoQ revenue growth with Smaato's Prebid and Pre-Packaged Deals
A Smaato Case Study
SmartNews unlocks new demand
SmartNews, a chart‑topping news app that prioritizes ad quality, needed to better monetize its large volume of mid‑page unit (300×250) inventory by opening new demand channels, raising fill rates, and increasing eCPMs while preserving user experience.
Smaato implemented a Prebid integration, activated pre‑packaged deals targeting premium news app traffic, and added ads.txt to boost transparency and desirability; increased competition and buyer confidence drove a 141% QoQ revenue growth, a 56% eCPM lift on Android, and a 39% QoQ fill‑rate increase, cementing Smaato as a top‑tier partner for SmartNews.
Open case study document...
SmartNews
Adam Sadur
Head of Programmatic