Case Study: PicsArt achieves doubled average daily revenue and 30% monthly revenue lift with Smaato

PicsArt - Customer Case Study

PicsArt is a leading all-in-one image and video editing app with a global creative community and about 100 million monthly users in 30+ languages. As the app scaled, PicsArt needed an exchange that could open its inventory to additional premium demand worldwide while protecting user experience by prioritizing ad quality and blocking bad ads.

Smaato integrated via Ad Tag in February 2018 and worked with PicsArt on an optimization strategy focused on APAC (notably Japan), then added SDK support for advanced ad formats and IAS viewability. The partnership more than doubled average daily revenue within six months and delivered a 30% increase in monthly revenue, a 30% lift in fill rate, a 27% eCPM gain, and a 98% revenue increase in Japan and India in one quarter, making Smaato PicsArt’s top monetization partner in Asia.

PicsArt

Howard Lam

Senior Mobile Advertising Manager