Case Study: PicsArt boosts ad revenue with Verve’s Brand+ Marketplace

PicsArt boosts monthly ad revenue by 30% with Smaato

PicsArt, a leading image and video editing app, needed a monetization partner to increase ad revenue by unlocking premium global demand, particularly in key markets like Japan. They also required a partner that prioritized ad quality and user experience. They partnered with the vendor Smaato (Verve’s Brand+ Marketplace) to address this challenge.

The solution began with an Ad Tag integration and evolved to an SDK integration, enabling more innovative ad formats and private marketplace deals. Smaato’s team provided a personalized optimization strategy focused on PicsArt’s global audience. As a result, PicsArt’s average daily revenue on Smaato’s platform more than doubled within six months, with SDK integration driving a further 30% increase in monthly revenue. Smaato also became PicsArt’s top monetization partner in APAC, with revenue in Japan and India growing 98% in one quarter.

PicsArt