Case Study: Microsoft Corporation achieves 20% quarterly app monetization growth with Smaato

Microsoft Sees 20% Increase in App Monetization

Microsoft needed a reliable, developer-focused monetization partner to boost ad earnings for Windows 10 app publishers. Despite existing solutions, the company sought a global, transparent platform that could deliver higher, consistent yields and better support for its community of third‑party and in‑house developers.

Smaato provided a full-service programmatic solution—SPX with a Windows 10 Ad SDK, real-time bidding, PMP deal options and a broad global demand network—that increased fill rates and eCPMs. The partnership drove an average 20% quarterly increase in mobile ad revenue for Windows 10 apps, along with large gains in revenue per user and store traffic, positioning Smaato among Microsoft’s top monetization partners.

Microsoft Corporation

Kiran Bangalore

Principal Program Manager, Developer Monetization,