Case Study: Singapore Press Holdings (SPH) grows mobile revenue and increases eCPMs with Smaato's SPX

How Singapore Press Holdings took control over the monetization of their mobile inventory and of the ads being displayed on their apps

Singapore Press Holdings (SPH), Singapore’s largest media organization, partnered with Smaato in 2014 to better monetize its mobile properties (Stomp, AsiaOne, LianHe Wanbao, Omy News, MyPaper). SPH’s challenge was finding a reliable APAC-focused monetization partner to scale and monetize its Chinese and English mobile sites and apps effectively.

SPH adopted Smaato’s mobile-first SPX ad server in 2015, gaining real-time auctioning, dynamic demand, inventory control, a dedicated Smaato sales team, and expanded ad formats. The result was higher eCPMs and brand-safe, premium ads, creating an incremental mobile revenue channel and positioning SPH as one of Smaato’s top publishers with ongoing growth.

SPH

Koh Weng Wai

Product Development & Digital Marketing, SPH