Case Study: Gadsme achieves diversified revenue growth with Verve's Brand+ Marketplace

Gadsme grows revenue 697% with Smaato

Gadsme, a premium in-game advertising platform, had built innovative and non-intrusive ad formats but sought to increase advertiser demand, diversify its revenue streams, and ensure greater revenue stability. To achieve this, they partnered with the vendor Smaato (Verve's Brand+ Marketplace).

The solution from Smaato involved a multi-phase strategy including whitelisting suppliers, enabling multi-ad formats, creating packaged private marketplace deals, and critically, integrating with Prebid. This collaboration dramatically diversified demand. The results were substantial, including 697% year-over-year revenue growth, a 475% increase in iOS publisher revenue, and a more than tripled fill rate, successfully balancing revenue between Android and iOS users.

Gadsme