Case Study: FunCorp achieves 128% revenue growth with Smaato

FunCorp increases total revenue 128% with Smaato

FunCorp, an international funtech company behind the popular iFunny app, sought to maximize revenue from its highly viewable and engaging ad inventory. The company partnered with vendor Smaato, integrating their SDK to better leverage this premium asset.

Smaato’s solution involved automatically including iFunny’s high-viewability ad spaces into their Pre-Packaged Deals, which are curated for brand safety and premium viewability rates. This strategy unlocked new, valuable demand from advertisers. As a result, FunCorp saw a 128% increase in total revenue quarter-over-quarter, with eCPMs on inventory sold through these Smaato deals becoming 34% higher than on the open market.

FunCorp