Case Study: FunCorp achieves 128% revenue growth and 34% higher eCPMs with Smaato's SDK and Pre-Packaged Deals

FunCorp - Customer Case Study

FunCorp is an international "funtech" company best known for iFunny, a top-10 US entertainment app with a highly engaged audience and strong ad viewability. With engagement already high, FunCorp's challenge was to better monetize that viewability and maximize ad revenues.

By integrating Smaato’s SDK and qualifying iFunny’s inventory for Smaato’s IAS-measured high-viewability Pre-Packaged Deals, iFunny automatically surfaced premium demand for its ad space. The change drove a 128% increase in total revenue from Q3 to Q4 2018, with 20% of Q4 revenue coming from those deals and eCPMs 34% higher than open-market inventory.

FunCorp

Sergei Efimov

Chief Revenue Officer