Case Study: BBM boosts mobile ad performance with Smaato

BBM improves eCPM performance by 25% with Smaato

BBM, a globally popular social communication app, sought a monetization solution with strong international coverage for its high-traffic regions like Indonesia. They partnered with vendor Smaato and its publisher platform, SPX, in December 2014 to access a broad pool of global programmatic demand.

Smaato implemented its platform, offering a breadth of ad formats including rich media and native, and provided active account management with banner optimization and floor price supervision. This solution, including setting up private marketplaces (PMPs), led to Smaato becoming a primary PMP platform for BBM. The vendor achieved a 25% performance improvement in eCPM over a two-month period, with steady growth throughout 2015, and drove the majority of BBM's revenues from its top market in Indonesia.

BBM