Case Study: ASKfm doubles fill rate and increases revenue by 40% with Smaato

ASKfm doubles fill rate and boosts revenue 40% with Smaato

ASKfm, a global social Q&A network with 164 million users, needed a partner with unified programmatic demand to optimize ad pricing and move away from inefficient waterfall models. They also required a platform with high quality standards capable of monetizing their global traffic, including hard-to-address Tier 2 countries. They turned to the vendor Smaato and its SPX platform.

Smaato implemented its SPX platform with Dynamic Demand decisioning logic, which unified ASKfm's demand sources to force competition for every impression. This solution, combined with Smaato's 420+ global demand partners, effectively monetized inventory worldwide. After migrating to SPX, ASKfm's fill rate doubled and their revenue increased by 40%, thanks to Smaato's technology and personalized service approach.

ASKfm