Case Study: BFI Strengthens Its Brand Presence with SMA NYC

BFI boosts engagement with SMA NYC’s 51-second microsite video

The customer, BFI, faced the challenge of overcoming a perceived similarity to other business networking groups. Vendor SMA NYC addressed this by developing a strategic microsite for them, leveraging video content to better engage their audience.

SMA NYC's solution involved creating a microsite powered by authentic video testimonials from actual BFI members. This approach added a polished, professional life to their communications, leading to higher click-rates, more shares, and better overall engagement. The innovative strategy helped BFI strengthen its brand presence and achieve impactful results.

BFI