Case Study: Hawthorn Leisure streamlines loyalty sign-up with Slynk Digital's Epos Now integration

Epos Now Loyalty Registration Automation

Hawthorn Leisure, a UK pub operator, faced challenges with its loyalty program sign-up process, which was causing customer queues at the till. They wanted to simplify registration by allowing new members to sign up online and have their details automatically sync with their Epos Now point-of-sale system. They partnered with vendor Slynk Digital to find a solution.

Slynk Digital developed a custom WordPress plugin that integrated directly with Epos Now. This plugin provided a registration form for the website that validated customer data and processed loyalty card numbers in the correct format. The solution added or updated customer details in Epos Now in real-time, with error notifications sent to administrators. This automation saved significant time for staff and created a friction-less sign-up experience for customers, effectively reducing queues.

Hawthorn Leisure