Case Study: SOOP (hospitality takeout platform) achieves fast, reliable, low-cost SMS ordering at scale with Slooce Technology

SOOP - Customer Case Study

SOOP, a mobile text-based takeout service in the hospitality industry, needed a reliable, high-speed messaging platform to let customers text orders to hundreds of restaurants and thousands of users without the delays or high per-message costs of longcodes or marketplace fees. To meet that challenge SOOP selected Slooce Technology and implemented a provisioned shortcode, 2‑way text messaging, a flexible 2‑way texting API, and detailed web-based reporting.

Slooce Technology provisioned the shortcode quickly and delivered dependable, low-latency 2‑way messaging plus reporting and API integration. The shortcode’s far faster delivery versus longcodes and Slooce’s unlimited-message, flat-fee pricing eliminated per-message charges (avoiding costly Twilio-style fees), letting SOOP keep transaction costs low, remain viable, and onboard more restaurant partners—improving order speed, scale, and overall adoption.

SOOP

Rich Rotbard

Chief Executive Officer