Case Study: Huggies creates personalized baby videos with Sloboda Studio

Huggies launches baby video campaign in 5 months with Sloboda Studio

The customer, Huggies Kazakhstan, aimed to increase brand awareness and sales with a new marketing campaign that required a tool for parents to create custom videos with their babies. They engaged Sloboda Studio to develop video processing software that could realistically insert baby photos into various scenes like a photo frame, an open book, and a tablet.

Sloboda Studio developed a solution using Node.js, FFmpeg, and ImageMagick to manipulate photos, change their perspective, and embed them into video layers. After overcoming technical challenges like memory leaks, they successfully launched the tool. The marketing campaign was launched, and a number of parents have already used it to obtain their custom family videos, helping Huggies achieve its goal of creating new family memories.

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