Case Study: CityFALCON achieves faster audience insight generation with Sloboda Studio’s AI persona simulation

CityFALCON raised over $4M with Sloboda Studio

CityFALCON, a UK-based fintech company, faced the challenge of understanding customer needs and behaviors, a process that is traditionally slow and resource-intensive through manual research. To address this, they partnered with Sloboda Studio to explore an experimental AI tool that could transform raw online discussions into interactive, context-aware personas.

Sloboda Studio developed an AI persona simulation tool that mines Reddit conversations, clusters themes, and generates synthetic personas that users can chat with. This solution allowed CityFALCON's teams to move from scattered online conversations to clear, usable insights more quickly, making customer research more engaging and helping to build personas that felt closer to real audience voices.

CityFALCON