Case Study: JD Sports achieves 35% loyalty conversion with Slip

JD Sports boosts loyalty conversion 35% with Slip

JD Sports, a major sports fashion retailer, sought a way to integrate its new JD STATUS loyalty program into the customer journey without creating friction at the checkout. The challenge was to encourage post-purchase sign-ups to deepen customer relationships. To address this, they partnered with the vendor Slip and utilized its digital receipt solution.

Slip implemented a custom solution that integrated with JD Sports' point-of-sale system to send digital receipts via SMS. These receipts included a prompt for customers to join the STATUS program, allowing them to sign up seamlessly after their purchase and even earn cashback retrospectively. This approach by Slip led to a 35% customer conversion rate, drove over 20,000 loyalty program downloads, and was rolled out to more than 400 stores across the UK.

JD Sports