Case Study: ThyssenKrupp achieves 25% sales growth with SlingShot

Thyssen Krupp exceeds elevator sales goals by 25% with SlingShot

Thyssen Krupp, a major elevator manufacturer, faced the challenge of generating excitement and establishing thought leadership for its new, highly innovative elevator system in a mundane industry. The vendor, SlingShot, was tasked with creating a campaign to position the product as cutting-edge and achieve significant sales targets.

SlingShot implemented a targeted print advertising campaign in industry publications. The solution utilized eye-catching visuals and compelling copy placed next to native articles to drive engagement. This strategy successfully positioned Thyssen Krupp as an industry thought leader and exceeded sales goals by 25%, while also earning recognition in a major design publication.

Thyssen Krupp