Case Study: Texas Motor Speedway boosts ticket sales and campaign ROI with Slingshot

Texas Motor Speedway drives a 1,270% campaign ROI with SlingShot

Texas Motor Speedway faced declining ticket sales and needed an aggressive strategy to meet its sales goals for the annual Texas 500 race. The challenge was to refine its existing "No Limits" positioning to transform perceptions and attract both seasoned fans and first-time attendees. They partnered with the vendor Slingshot for marketing services.

Slingshot reimagined the speedway as a destination called "The Land of Motor Freakin’ Speed." Their solution included targeted digital advertising, a direct mail campaign that transformed season ticket holders into "Officers of Octane," and cross-device targeting to improve the mobile ticket purchase experience. Slingshot achieved a 1,270% campaign return on investment for Texas Motor Speedway.

Texas Motor Speedway