Case Study: Texas achieves $4 billion in direct tourism spending with Slingshot

Texas drives $4 billion in direct tourism spending with SlingShot

The customer, Texas, faced a significant challenge as leisure travel to the state had declined by 17% amid rising national trends. Negative stereotypes were causing it to lose ground to competitors like Florida and California. The vendor, SlingShot, a marketing agency with deep roots in the state, was engaged to help reshape its image and boost tourism.

SlingShot implemented a comprehensive, multi-channel campaign centered on the state's existing tagline, "It’s Like a Whole Other Country." The solution included strategic media buying, creative development, and a targeted pivot to reach Millennials through authentic, user-generated content like the #TexasToDo initiative. This strategy successfully generated $4 billion in direct tourist spending, a 7-to-1 sales to advertising ratio, and 4.75 million inquiries for the state of Texas.

Texas