Case Study: Taco Bueno turns around declining sales with Slingshot

Taco Bueno turns around 9 years of declining sales in one year with SlingShot

Taco Bueno, a Tex-Mex quick-service restaurant, was facing a steep, nine-year sales decline after multiple ownership changes had caused an identity crisis. The marketing agency SlingShot was engaged to help the brand reconnect with its audience and boost sales.

SlingShot redefined Taco Bueno's brand identity around its authentic, fresh-made food. They created a campaign targeting millennials aging out of competitors, using a "Tex-Mex Ranger" hero and "Taco Intervention" tactics to promote the message of "real Tex-Mex you can feel good about." SlingShot's efforts successfully turned around the declining sales trend within a single year.

Taco Bueno