Case Study: Holiday Inn Club Vacations drives off-peak rentals with SlingShot's Falladays campaign

Holiday Inn Club Vacations drives off-peak demand with SlingShot’s 6-week Falladays campaign

The customer, Holiday Inn Club Vacations, faced declining visits and needed to test market viability for their newly acquired Texas timeshare properties. They engaged the vendor, SlingShot, to help drive short-term rentals to a new target audience of young families.

SlingShot created and marketed the "Falladays" event, a six-week fall celebration offering family-friendly activities and a three-nights-for-the-price-of-two rental package. The solution included a targeted multi-channel campaign and a conversion-driven microsite. The vendor's strategy was a huge hit, resulting in increased web traffic, bookings, and a vast improvement in guest experience rankings for Holiday Inn Club Vacations.

Holiday Inn Club Vacations