Case Study: Dallas Museum of Art increases foot traffic and ticket sales with Slingshot

Dallas Museum of Art boosts exhibition visits with SlingShot's full-funnel digital strategy

The Dallas Museum of Art faced the challenge of increasing foot traffic and making its exhibits feel exciting and accessible to a new generation of visitors, moving beyond its reliance on traditional media. To address this, the museum partnered with marketing and advertising agency Slingshot to develop and test a digital media strategy aimed at driving online ticket sales and positioning the DMA as the premier cultural destination in the region.

Slingshot implemented a full-funnel digital strategy using a mix of awareness and conversion-based tactics. This included streaming video and mobile interstitials for broad reach, supplemented by sophisticated targeting on platforms like Facebook, Instagram, and programmatic display. By utilizing behavioral, contextual, retargeting, and lookalike models, Slingshot effectively nurtured prospects into ticket-buying visitors, successfully increasing visits and online ticket sales for the museum's various exhibitions.

Dallas Museum of Art