Case Study: Corner Bakery boosts traffic and relevance with SlingShot

Corner Bakery boosts Chicago traffic with SlingShot’s day-parted campaigns and mobile billboards

Corner Bakery, a fast-casual dining chain, was facing a steady decline in sales and needed to reestablish its relevance in the Chicago market. The challenge was to remind consumers of its menu offerings and drive more traffic to its urban stores. The vendor, SlingShot, a marketing agency, was engaged to address this.

SlingShot implemented a dynamic, time-of-day specific advertising campaign for digital and out-of-home platforms, ensuring the right meal message was served when consumers were hungry. They also created innovative mobile billboards and deployed street teams on Segways and in branded "jetpack" outfits to distribute coupons, generating significant local buzz. This solution successfully boosted brand exposure and accomplished the mission of driving transactions and lifting sales for Corner Bakery.

Corner Bakery