Case Study: The Perfume Shop achieves 200% online order growth and high online-and-offline availability with Slimstock's Slim4

The Perfume Shop boosts customer experience through agile O+O replenishment

The Perfume Shop, the UK’s largest specialist fragrance retailer with 200+ stores and a dedicated web shop, needed to maintain consistently high availability across offline and online channels amid volatile demand and Covid-19 disruptions. To support its O+O (offline plus online) strategy and more agile replenishment, The Perfume Shop partnered with Slimstock and implemented the Slim4 inventory optimisation platform.

Slimstock combined its Slim4 software and consultancy to enable agile allocation, rapid re-allocation of stock and responsive replenishment (including turning stores into micro e-commerce fulfilment centres and excluding disrupted periods from forecasts). The solution helped The Perfume Shop support a 200% increase in online orders—many fulfilled via stores—sustain availability across channels, speed up replenishment across 200+ stores and avoid significantly higher manpower requirements, demonstrating Slimstock’s measurable impact.

The Perfume Shop

Lauren Seabrook

Head of Merchandising