Case Study: Kirstin Ash achieves ecommerce growth and inventory optimisation with Slimstock

How Kirstin Ash overcame the disruption caused by Covid-19 to support tremendous growth in eCommerce sales.

Kirstin Ash, a premium jewellery brand stocked in over 150 boutiques worldwide, faced major Covid-19 disruptions—logistic delays, supply shortages and a sharp rise in online demand—that forced a rapid re-evaluation of inventory strategy. To support ecommerce growth and stabilise stock, Kirstin Ash engaged Slimstock and deployed Slimstock’s Slim4 inventory optimisation solution.

Slimstock used Slim4 to improve forecasting, supplier collaboration and end-to-end inventory visibility, giving the inventory team clearer performance insights. As a result, Kirstin Ash enhanced collaboration with suppliers, attained greater visibility across its supply chain and is better positioned to anticipate seasonal spikes, helping smooth ecommerce fulfilment and support continued online growth.

Kirstin Ash

Nick Ash

Managing Director