Case Study: UFC boosts fan engagement with SLIK's Staredown digital game

UFC drives 50,000+ launch-week plays with SLIK

SLIK was engaged by UFC to build online engagement for fans in the weeks leading up to a major fight, with the goal of increasing anticipation and viewership. The challenge was to capture the audience's attention during the pre-event period.

The solution designed by SLIK was an addictive digital game called Staredown that replicated the tension of the pre-fight contenders' moment. It utilized camera, machine learning, and AI technology to create an interactive experience. This innovative approach resulted in over 50,000 plays within its launch week, successfully driving significant fan engagement.

UFC