Case Study: BatchGeo scales production mapping and geospatial visualization with SlideFactory

BatchGeo boosts organic clicks to 409,000 with SlideFactory

SlideFactory provided ongoing technical partnership for BatchGeo, a mapping platform that allows users to create maps from spreadsheet data. The core challenge was building and scaling a reliable platform to process wildly inconsistent user-submitted data, geocode it, and render it into performant interactive maps for a global user base without the underlying complexity being visible to the user.

The solution implemented by SlideFactory involved developing geocoding pipelines, integrating the deck.gl visualization framework for large datasets, and executing a major AWS infrastructure migration. This work resulted in a more stable platform with expanded capabilities like choropleth and heat maps. Measurable results included over 409,000 annual organic clicks, 45 million search impressions, and a 66.8% engagement rate. SlideFactory's efforts also improved the platform's average Google ranking position from the high twenties into the mid-teens.

BatchGeo