Case Study: ZeeMee achieves 200x increase in app downloads with SlickText

ZeeMee - Customer Case Study

ZeeMee, an app that builds online communities for college students, faced a critical outreach problem: Gen Z rarely reads email, and ZeeMee’s emailed invites generated only about 0.1% downloads. To reach students where they actually communicate, ZeeMee turned to SlickText and began using SlickText’s text messaging platform.

Using SlickText’s SMS platform, ZeeMee switched to text invitations that were simple to scale and quick to train staff on. The results were dramatic: downloads jumped from 0.1% with email to 20% with text, ZeeMee abandoned email for Gen Z outreach, and they now receive roughly 600 replies per 10,000 messages — proving SlickText delivered much higher engagement and faster setup.

ZeeMee

Adam Metcalf

Co-Founder