Case Study: ZeeMee achieves 200x app download growth with SlickText

ZeeMee boosts app downloads 200x with SlickText

ZeeMee, a community-building app for college students, faced the challenge of engaging Gen Z audiences who no longer check email. Their email campaigns were failing, resulting in only a 0.1% app download rate and frequent unsubscribe requests. To connect with students through their preferred channel, they turned to SlickText's SMS marketing service.

By implementing SlickText's user-friendly mass texting platform, ZeeMee completely abandoned email. The solution drove remarkable results: the app download conversion rate skyrocketed to 20%, which is 200 times better than their previous email efforts. For every 10,000 texts sent, SlickText helped ZeeMee receive 600 genuine student replies, making texting their proven main source of outreach.

ZeeMee