Case Study: Mulberry St. Pizzeria achieves 1,000 new SMS subscribers in 6 months with SlickText

Mulberry St. Pizzeria - Customer Case Study

Mulberry St. Pizzeria, an Italian restaurant known for its pizza, partnered with SlickText to grow its text-marketing subscriber base. Facing the challenge of converting regular diners and takeout customers into a loyal VIP list, Mulberry used SlickText’s text marketing service and growth strategy to build a scalable opt-in program.

SlickText implemented an “Exclusivity” plan—custom signage, table-tent flyers, takeout inserts and employee scripts to verbally recruit guests—paired with exclusive, time-limited text offers following SlickText’s campaign guidelines. The campaign drove in-store traffic and referrals, helping Mulberry St. Pizzeria add 1,000 subscribers in six months and deliver measurable lift from high-value, time-sensitive promotions.

Mulberry St. Pizzeria