Case Study: Midas achieves 200% ROI and increased customer loyalty with SlickText

Midas - Customer Case Study

Midas, managed by Mike Mirski across eight Illinois locations, faced falling engagement as its legacy customer base aged and email click-throughs stalled at about 5%. Needing an easy-to-implement, scalable, and trackable way to stay top-of-mind between service visits, Mirski turned to SlickText’s text message marketing platform to better reach millennial and Gen Z customers and drive repeat business.

Using SlickText, Mirski launched SMS drip campaigns, added loyalty programs, and used the platform’s built-in tools to create coupons, flyers, opt-in flows, and trackable links and promo codes. The approach scaled from one location to all eight, delivered over 200% ROI per message, increased click-through rates to 15%, and provided clear, measurable revenue attribution for each campaign.

Midas

Mike Mirski

General Manager