Case Study: Kersey Valley Spookywoods achieves 3142% ROI from one text with SlickText

How This Haunted Attraction Got a 3142% ROI from 1 Text

Kersey Valley, operator of the Spookywoods haunted attraction in Archdale, NC, needed a way to grow a qualified fan list and drive immediate ticket sales for time‑sensitive promotions. Working with SlickText’s SMS/text‑marketing platform—using targeted local ads, weekly text‑to‑win contests, and interactive opt‑ins—marketing head Tony Wohlgemuth rapidly built thousands of subscribers to reach highly engaged VIP fans.

SlickText powered a single targeted campaign to 8,762 subscribers (after a $350 upgrade to a 10,000‑text plan) that linked VIP customers directly to an Early Bird ticket cart. That one message grossed over $11,000 in sales (hitting $10,000 by day three), produced a 3,142% ROI, and drove the most August ticket sales in Kersey Valley’s 31‑year history through a time‑limited VIP offer and trackable unique link.

Kersey Valley

Tony Wohlgemuth

Founder