Case Study: Sane Solutions achieves 10–30x ROI and deeper customer engagement with SlickText

How SANESolution used text messages to pull customers into their brand ecosystem

Sane Solutions, led by CEO Jonathan Bailor, is a market leader in weight-loss coaching and content who wanted to add a high-touch channel to their already successful email program to create more timely customer engagement and open a potential new sales channel. To do that they partnered with SlickText and adopted SMS/text messaging as the new channel, aiming to use short, urgent messages to pull customers deeper into their brand ecosystem.

Using SlickText’s platform, Sane Solutions repurposed top-performing emails and Facebook content into contextually relevant texts sent only to recent engagers (clicks or list joins within 30 days) and at a restrained cadence (generally one to two, never more than three texts per week). The approach delivered dramatically higher returns — Bailor estimates a 10x to 30x ROI from texting — while SlickText’s compliance features helped protect the program and maintain trust.

Sane Solutions

Jonathan Bailor

Chief Executive Officer