Case Study: Onyx & Oak achieves 45% increase in monthly sales with SlickText Workflows

How Onyx & Oak used automated text messages to boost ecommerce revenue

Onyx & Oak, an online women's apparel retailer, needed a more advanced text‑marketing solution to better segment customers by size, time zone and preferences, handle abandoned carts more efficiently, and automate conversational interactions without manual data entry. After trying other platforms, the team turned to SlickText and its Workflows product to meet those needs.

Using SlickText Workflows, Onyx & Oak automated personalized journeys—sending messages at local times, firing inventory alerts for overstocked sizes, and collecting conversational first‑party data without manual input—so conversations keep moving even with unexpected replies. The result: faster data collection, more relevant remarketing, reduced labor for the team, and a 45% increase in monthly sales attributed to text marketing after implementing SlickText.

Onyx & Oak

Clint Davenport

Co-Founder