Case Study: Freshly Picked Michigan Apples achieves a 550% faster sales cycle and $15,000 in five days with SlickText

How Freshly Picked Michigan Apples Cut Their Sales Cycle by 550%

Freshly Picked Michigan Apples, a seasonal small business run by Alex Richert, faced scaling challenges during COVID-19: staff spent 40–60 hours sending individual texts, orders were tracked by hand, and contact info was often mis-transcribed. To maintain customer relationships and drive sales more reliably, Richert turned to SlickText’s text marketing platform to replace manual outreach with scalable, trackable messaging.

Using SlickText, the team automated segmented campaigns (city-specific keywords and order-status lists), added website opt-in links and onboarded customers at the stand via tablet. The results were immediate: 150 new subscribers in three weeks (~20% growth), $15,000 in sales in five days, and 95% of the prior three months’ sales achieved in that five-day window — while drastically reducing staff time and improving order tracking thanks to SlickText.

Freshly Picked Michigan Apples

Alex Richert

Owner