Case Study: Freshly Picked shortens its sales cycle by 94% with SlickText

Freshly Picked shortens the sales cycle by 94% with SlickText

Freshly Picked, an orchard and small business, faced a significant challenge in manually managing its customer text messaging, which consumed 40-60 hours of staff time and led to errors in order tracking and contact information. Seeking an SMS solution to increase loyalty and drive sales, owner Alex Richert turned to the vendor SlickText for a more streamlined approach.

By implementing SlickText's SMS marketing platform, the team was able to segment their audience and automate communications. This solution drastically reduced their sales cycle from 90 days to just 5 days, a 94% reduction. The results were immediate, with their first mass text campaign generating $15,000 in sales and their subscriber list growing by 20% in three weeks, projecting up to $40,000 in additional annual revenue.

Freshly Picked