Case Study: Dog Haus Scales to 60+ Stores with SlickText SMS Marketing

Dog Haus Scaled to 60 Stores with SlickText

Dog Haus, the fast-growing restaurant chain, needed a better way to reach loyal customers and support location-specific promotions as more franchises opened. After relying on email marketing, they looked for a more direct and conversational channel to engage guests and drive local awareness, especially for grand openings and store-level offers. They chose SlickText’s SMS marketing platform to help grow and activate their subscriber base.

SlickText helped Dog Haus launch and scale its text messaging program by using compliant opt-ins from existing email contacts, plus built-in growth tools like QR codes, web forms, text-to-join keywords, and text-to-win contests. As a result, Dog Haus built a list of more than 150,000 subscribers, grew new-location lists to 3,000+ subscribers before openings, and saw strong campaign performance such as 15,000 mobile coupons claimed on National Hot Dog Day with a 66% redemption rate. With SlickText, franchisees also used geo-targeted offers to boost traffic on slower days.

Dog Haus