Case Study: Touchland achieves 12.9x lifetime paid search ROAS with SlicedBread Agency

Touchland achieves 12.9x ROAS with SlicedBread Agency

Touchland, a creator of next-generation hand sanitizers, sought an aggressive growth strategy from SlicedBread Agency. Their challenge was to clean up existing campaigns and expand quickly, a process that was accelerated and complicated by the unexpected onset of the COVID-19 pandemic, which caused major disruptions to their product and ad channel availability.

SlicedBread Agency implemented a solution that involved a major pivot to Google Ads, including brand and non-brand keyword campaigns and Shopping ads, after Facebook banned hand sanitizer ads. They also expanded to other channels like Bing, Criteo, Pinterest, and TikTok to compensate. This strategy delivered exceptional results for Touchland, including a 12.9x lifetime return on ad spend for paid search and a 7.4x return for paid social, alongside 27 million total impressions and a 25% revenue increase in the first month.

Touchland