Case Study: The M Jewelers achieves a 50% increase in total sales year over year with Slicedbread Agency

The M Jewelers boosts total sales 50% with SlicedBread Agency

The M Jewelers, an international fine and demi-fine jewelry brand, faced a significant decline in Facebook ad performance following iOS 14.5 updates and needed to increase overall sales. They engaged SlicedBread Agency to optimize their Google and Facebook Ads and conduct a creative audit.

SlicedBread Agency implemented a solution using Facebook interest-based and lookalike audiences alongside new and top-performing creative. For Google Ads, they utilized branded and non-brand search and rebuilt smart shopping campaigns with individual ROAS goals. This strategy yielded impressive results for the vendor, including a 50% increase in total sales year over year, 12.6 million average monthly Facebook impressions, and over 431,000 average monthly engagements.

The M Jewelers