Case Study: Property Brothers boosts Emmy awareness with SlicedBread Agency's Meta advertising

Property Brothers drives 1.17M impressions with SlicedBread Agency

Property Brothers, a Canadian reality television series, came to SlicedBread Agency needing expert help to promote their Emmy-nominated TV show. Their challenge was to raise awareness for the show amongst Emmy voters to capitalize on its nomination for Outstanding Structured Reality Program.

SlicedBread Agency implemented a targeted 12-day Meta Advertising campaign focused on voters in the Los Angeles area. The solution utilized Facebook feed and stories ad creative to reach specific demographics. The results were highly successful, generating over 1.17 million campaign impressions and an estimated 45,000 ad recalls at a cost of just $0.08 per recall.