Case Study: Pitbull Tactical achieves high ROAS and greater reach with Slicedbread Agency

Pitbull Tactical boosts Google Ads ROAS to 2.39X with SlicedBread Agency

The customer, Pitbull Tactical, a firearms retailer based in Idaho, faced the challenge of establishing new digital advertising channels. They hired Slicedbread Agency to develop key advertising audiences and personas to compete effectively on platforms like Google and Facebook.

Slicedbread Agency implemented a solution involving granular campaigns on both Facebook and Google Ads. This included creating lookalike audiences, prospecting campaigns, and smart shopping campaigns. The results were highly successful, with Slicedbread Agency driving a monthly Return on Ad Spend of 2.39X on Google Ads and 3.47X on Facebook Ads, alongside millions of impressions served.

Pitbull Tactical