Case Study: Nomad achieves 5X+ ROAS and 4x revenue with SlicedBread Agency

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Preview of the Nomad Case Study

Nomad boosts ROI 30% and reaches 5X+ ROAS with SlicedBread Agency

The customer Nomad, a seller of mobile and smart device tools for adventure, sought to improve the return on investment from their Facebook and Google AdWords advertising. They engaged SlicedBread Agency to increase margins and manage campaign growth amid bandwidth constraints.

SlicedBread Agency implemented a strategy of granular audience segmentation for Facebook and refined keyword targeting for AdWords, later incorporating new tools like Smart Shopping. Their work increased Facebook ROI by 30% within 90 days and more than doubled AdWords return on ad spend. Ultimately, this strategy helped Nomad nearly quadruple their overall revenue and achieve a five-times lifetime return on ad spend.


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