Case Study: NewAir doubles ad budget and ROAS with Slicedbread Agency

NewAir doubles ad budget and ROAS in 2 months with SlicedBread Agency

NewAir, a premier provider of custom-built and luxury home appliances, sought a more aggressive growth strategy after focusing primarily on remarketing ads. They partnered with SlicedBread Agency to scale their digital advertising efforts and improve their return on ad spend.

SlicedBread Agency implemented a full-funnel strategy utilizing Meta and Google Ads. For Meta, they focused on prospecting new customers with lookalike audiences and dynamic catalog campaigns. For Google, they deployed automated Smart Shopping campaigns alongside branded search and prospecting display ads. This solution drove significant results, including a 56% revenue increase in the first month and a 167% increase in Google Ads conversion value. The campaigns achieved a 6x lifetime ROAS on Google Ads and a 5x lifetime ROAS on Meta Ads for NewAir.

NewAir