Case Study: Spark Energy builds brand awareness and launches successfully in Pennsylvania with Slice Communications

Spark Energy sparks 39M consumer impressions with Slice Communications

Spark Energy was entering the competitive Pennsylvania electricity market with no local presence or social media strategy. The challenge for Slice Communications was to build brand awareness amid consumer confusion about deregulation and distinguish Spark from larger competitors.

Slice Communications created the "Spark of Kindness" campaign, integrating experiential events like a teddy bear giveaway and discounted gas promotions with strategic sponsorships. This approach generated millions of media impressions, thousands of social media engagements, and significant in-person interactions. The campaign made Spark Energy's market launch its most successful ever, far exceeding market share goals.

Spark Energy