Case Study: the Lieutenant Governor’s Office of Delaware boosts Wellness Challenge awareness and applications with Slice Communications

Lieutenant Governor’s Office of Delaware doubles Wellness Challenge applications with Slice Communications

Slice Communications partnered with the Lieutenant Governor’s Office of Delaware, which was facing challenges with its Wellness Challenge program. The program, designed to promote community health, suffered from low public awareness and a small number of applications in its first year. The office needed to increase visibility and improve the quality of submissions.

Slice Communications implemented a comprehensive strategy that included crafting clear messaging, running targeted social media campaigns, and forging strategic partnerships. Over three years, Slice's work led to a dramatic increase in applications, doubling the number in each of the first two years and achieving a 20% increase in the third year. The vendor's efforts significantly raised public awareness and contributed to improved community health outcomes across Delaware.

Lieutenant Governor’s Office of Delaware